Japanese giant Sony is teaming up with Real Madrid to win in Spain.
Since last week, the first teams of men's football, women's football and basketball Real Madrid are exclusively linked to the ecosystem PlayStation (PS5, PS4, PS VR, PS Now, PSN, PS +) by Sony. The objective is to create synergies between the two brands and to make the world of football and basketball even bigger, both in real life and through consoles. A Real Madrid PS4 Pro pack containing FIFA 21, a DualShock 4 controller and an Ultimate Team (FUT 21) downloadable content code to gain access to a set of unique golden players and three iconic player cards for a period of five matches is now available. already commercially available.
Real Madrid and Sony Interactive Entertainment sign strategic alliance in Spain with the PlayStation brand
Emilio Butragueno, Director of Institutional Relations at Real Madrid, said: “We welcome PlayStation as the official Real Madrid console. The collaboration between these two leaders aims to offer our supporters a platform of connection between the club and the virtual world through new and unique experiences."
Lilliana Laporte, Managing Director of Sony Interactive Entertainment Iberia, added: “We are very happy to be able to announce this strategic alliance between PlayStation and Real Madrid, which maximizes the effort of the two brands to deliver many hours of entertainment to millions of people both on the traditional sports field and on the virtual one. We can't wait to see how far we can get together in the future."
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